Evaluation

Question 1

Question 2

 

Question 3 

*VIDEO*

What have you learnt from your audience feedback?

After creating our music video and ancillary tasks we asked a variety of people both older, younger and within our target audience to watch our music video and give their feedback of their thoughts on it. We did this by firstly previewing it and then giving them a questionnaire to fill out afterwards, we also video recorded this.

The first question we asked was ‘is this music video fit for purpose?’ every response we got agreed that our music video was fit for purpose and one even commented that we used a modern connection by the use of our filters. This is successful; as when creating our music video we wanted it to relate to the song, we also wanted it to have a modern and current feel where the overall production wasn’t old fashioned and dated.

Another question we asked was about the target audience and what they thought it was. Our audience correctly identified that our target audience was around the ages of 16 to 30 years of age. From our feedback correctly being identified is successful as it means we have targeted our niche market directly and appropriately.

We also asked ‘could you see this video on a music channel today?’ every response agreed and said yes they could see our music video on a music channel. One of the feedbacks also comments that they agreed because there wasn’t any obvious staging and the whole product looks very natural.

In all of the feedback we got a positive response that they all thought the narrative we used was both effective and appropriate. They commented on the connection between the words and when our actress was shown, but one also commented that they would have liked to have seen more of a progression through the narrative from the start to the end of the music video.

All of our feedback agreed that our music video fits in with the indie/rock genre we intended. This was an aim of ours to make sure our music video was distinctive therefore there would be no confusion about the genre of it. Comments were made about the close ups we used of both the band members and their instruments and how this is similar to other music videos in the same genre therefore they were able to distinguish easily what genre we based it around.

Another question we asked regards their own individual opinions as to what part of the whole music video works best. Comments vary from the connection of going between the story and the band, our use of slow motion and how our band and actress acted professionally throughout.

           

Overall I am really pleased with the feedback we received regarding our music video, where the majority of our feedback was very positive. The negative comment we received regarding our narrative not progressing is something we cannot change now, although would try to overcome it if we were to create the music video again from the start.

I feel like I now have a good understanding of what it takes to create a music video. I am now aware of all of the components that need to be included and how to directly target an audience and how to make a music video part of a set music genre.

Question 4