Risk Assessment Form - Church

Recce sheets

History of music videos

History of music videos

1975: the First music video is considered to be Bohemian Rhapsody by the British Rock band Queen  for the bands 'A Night at the Opera' album in 1975. Bohemian Rhapsody became a commercial success, staying at the top of the UK Singles  Chart for a total of nine weeks and in January 1976 selling over a million copies

1979-1981: The Buggles 'Video killed the Radio Star' was first recored by Bruce Woolley and the Camera Club. It was released as their debut single on 7th September 1979 on Island Records from there album The Age of Plastic. In 1981 it became the first music video to be aired on MTV. The song placed number 40 on VH1’s 100 Greatest One-hit wonders of the 80’s (even though it was released in 1979).

1983: Michael Jackson’s ‘Thriller’ was released in 1983. The music videolasted for a total of 13 minute 43seconds. It was MTV’s first world wide premiere video and voted as the biggest influential pop  video of all time. The video had a large impact on the population and sparked the merging of filmmaking and music. Thriller was also labeled as the most successful music video, selling over 9 million copies. It was alsothe first music video to ever be introduced into the National Film registrywhich was an honor for being culturally, historically or aesthetically significant.

1989: "U Can't Touch This" is a hit single by MC Hammer from his album, Please Hammer Don’t hurt ‘Em in 1990. The song became the artists signature song and is considered as this most recognizable and popular record singles to date. The music video included a range of dancers and the individual artist rapping to the song

1994: The British alternative rock band Blur’s song Park life is considered to have an iconic music video in 1994 (according to NME). The band are shown outside, supposedly in a park. The editors have used different techniques such as changing the colour (to black and white) and repeating certain parts of the music video to fit with the song lyrics. The band recently released another music video with the band (shown when they are older) with the same lyrics, however does not include the entire band.
 

2000:  In 2000 John Legend released "Ordinary People”, a single from the album Get Lifted. The music video is shown entirely in black and white, to fit with the slow soul genre. There is a clear link between the visuals and lyrics. When the artist sings ‘This time we’ll take it slow’ the creators have used a slow motion editing technique. Also during the instrumental, the scene shows a group of people playing violins and various instruments, which link with the song and music video.

2008: The artist Adele, a British soul singer released a single in 2008, Chasing Pavements. The song entered as  2nd in the UK single charts. The music video links closely with the song, in the video there appears to be an accident, showing the victims dancing in certain points. ‘Should I give up, or  should I just keep chasing pavements’ suggesting should they fight for there lives. The video has a chronological narrative which is easy to follow, using a range of different camera angles and techniques which have developed from the first clips made.

2011: Over the years, music videos have developed in a number of ways, such as the abstract narratives, quality and style. In comparison to the first music videos made, artists of have resulted in making more provocative videos, an example of this is Rihanna’s S&M video, which has strong sex references which sparked negative opinions of the artist, mainly from parents of the target audience as it was seen unsuitable for the young generation, and was criticized with sexual lyrics that were quickly censored (on radio).

In 2013, Bastille released as number one single, Pompeii, The music video focuses on the lead singer Daniel Smith, running away from the eruption of Mount Vesuvius in Pompeii, with the lyrics "Great clouds roll over the hills, bringing darkness from above”, highlighting the catastrophic event. The video helps to represent the natural disaster in Pompeii and shows people with black eyes he realises the ash from the volcano has caught up with him. 

           Overall, music videos have changed and developed overtime. These have changed due to the range of technologies which are being used to appeal to their target audience and the specific genre of music. When music videos where first introduced, they were fairly simple, with just the artist singing. However nowadays videos have a lot more happening in the scene to keep the audience hooked. Also, with new technologies the creators are able to add the recorded version over the top of the music video, using very well timed lip syncing. 

Researching Music Labels

Music labels are a brand or trademark connected with the marketing of music recordings and music videos. Music labels are often publishing companies that control productions, manufacturing, distribution, promotions and enforcing copyright for sound recordings and music videos.

The major music labels manage well know artists, these are Warner Music Group, EMI, Sony Music Entertainment and Universal music group.

Universal Music group was founded in 1934 as Decca Records USA and is one of the largest American music corporations. The institution is located globally, in Los Angeles, Hollywood, New York, London, France and more.  Universal Music group have signed a number of well known artists for a variety of different genres, these being artists such as 50 cent, Akon, Amy Winehouse, Coldpaly and Kanye West. UMG  operates as a subsidiary company and owns Universal Music Publishing Group, this being the second largest publishing company in the world.

Warner Music group is another American major global record company, headquartered in the city of New York. he cooperation is know as one of the 'big three' recording companies, signing artists such as  Gnarls Barkley, Cher, Madonna, Muse, Frank Sinatra and many more. The institution was founded in 1958 as Waner Bros. Records. with over 3,000 employees, and a revenue of  $2.7 billion. in 2010 Warner formed a partnership with MTV networks, this being another major cooperation that overtook Vevo (currently a music channel) as the top online music video sharing network. Showing the combination between record labels and other medias such as television also known as media convergence.

There are three main types of Labels produced, this being Vanity Labels where the artist will control nothing more than the usage of the name on the label, Sublabel which refers to group artists, and finally Independent recored labels (or indie), that release any non-mainstream music regardless of large corporations. Within the music industry, upcoming arts are becoming increasingly reliant on record labels to widen their target audience and consumers, to distribute their newest products among a largely spread area. When researching music/record labels it shows that with the advanced technology like the internet, hard copies of CD sales are plummeting, therefore, need to move with other media technologies to distirbute their products to suit their target audience.

Editing schedule

The editing schedule for our music video.

Branding/record label research

A record label is a brand that is associated with the marketing of music artists, music records and music videos.

Def Jam Recordings

Def Jam recordings is renowned as one of the largest and most successful record labels around. It focusses on the genres of hip-hop and the urban side of music.

Def Jam recordings is owned by 'Universal Music Group.'

Def Jam was founded Russel Simmons, Rick Rubin and LL Cool J who is a hip-hop artist himself so has a large amount of knowledge about the industry from his own experiences.

Jay-Z was signed to this record label and then became part of the running of the record label where he introduced new artists such as Kanye West, Big Sean, Rihanna and Ne-Yo.

The Def Jam recordings logo is a basic black and white, sans serif logo where the capital 'D' and 'J' stand out. As the record label is the hip-hop genre most artists will have their own DJ's so this is relevant if the DJ is the boldest part of the logo. 

Def Jam recordings are a large brand where they have signed some of the greatest hip hop artists in the industry which have made them a large and well respected brand. Similarly, the artists signed also help Def Jam recordings to be the big brand that it is today. 

As Jay-Z and Kanye West are both part of Def Jam records, this genre of music will be the basis of our music video.

Young Money Entertainment

Young Money Entertainment is a record label that was founded by the rapper Lil Wayne. He runs this record label with the help of one of his friends who has a lot of knowledge about the music industry. The record label expanded from Cash Money Records and is distributed by Republic Records. The genre of music revolves around the genre of rap and hip hop. This is shown by the artists that are signed to the record label, these include Nicki Minaj, Tyga, Drake, Lil Twist and DJ Khaled.

The Young Money Entertainment logo consists of a larger image accompanied with the record labels name situated at the bottom. The main logo that is larger and in bold has the letters 'Y' and 'M' merged into one which represents Young Money. This logo is similar to that of the New York Logo which is in the same font but merged 'N' and 'Y' together, these two logos are very similar. At the bottom of the Young Money logo is a serif, decorative font reads 'Young Money' and beneath that reads 'Entertainment' in a sans serif font which is more serious and looks like more of a statement.

Young Money Entertainment is a similar brand and music genre to our music video and is also a similar genre to Def Jam Recordings. The rap and hip-hop genre is what our music video and song choice is based around.

Victory Records

Victory Records is a record label founded by Tony Brummel in Chicago. Victory Records works with other major music distributors such as Amazon, Best Buy and Hot Topic, music by the artists associated with Victory Records can find their albums and singles on iTunes. Victory Records varies in the genres of the music their artists produce, this makes the distribution of music to an even wider audience where there are more genres of music available.

Streetlight Manifesto, Thursday, Hawthorne Heights and A Day to Remember are all artists that are signed to Victory Records.

The Victory Records logo is quite retro where it seems quite oldfashioned in the layout and colour scheme used. The use of a bulldog also seems quite aggressive where the record label may be showing that they're not scared to compete in the market and that they're record label should be taken seriously. All the text is in sans serif writing and the colour scheme only consists of the colours blue, white and black.

Unlike Def Jam recordings and Young Money Entertainment, Victory Records are not a well established brand where they do not have any major artists signed to their record label. This means they are less known in the music industry and as a result no major artists would sign with this record label.

Island Records

Island Records are a record label founded by Chris Blackwell and Graeme Goodall in Jamaica. It was situated in the UK for a number of years before being taken over by Universal Music Group in 1998. Island Records has various genres from the artists that are signed to the record label, but the genres are mainly rock and pop.

Iggy Azaela, Akon, Fall Out Boy, Rizzle Kicks, Queen and Dizzee Rascal are all music artists that are currently signed to Island Records.

The Island Record logo relates to the name of the record label where the image is a simple black and white picture of a palm tree on an island, with 'ISLAND' written underneath in  simple, black, sans serif text. Overall, the logo is not too complex.

Similarly to Def Jam recordings and Young Money Entertainment, Island Records are another well-known, well respected, established brand. Although Island Records focuses on a different genre of music, it is still a big record label that major artists would sign with due to their reputation and brand and how they overall represent themselves in the music industry.

Contact with the band

Dear Mr. West

We are students who study media from a school in London called Epsom and Ewell High School. Our names are Tasha Crawford, Ashleigh Mason, Tilly Ottaway and Amy Smyth. Our project this year in media is to create a music video to a song of our choice, we have chosen ‘No Church in the wild’ by Jay-Z and Kanye West. We are writing to you in order to ask for your permission to use this song for our music video.

We would appreciate it if you replied and if you are interested we would like to send you the finished product in return.

Thank you for your time.

Yours sincerely,

Tasha Crawford, Tilly Ottaway, Ashleigh Mason and Amy Smyth.

Poster Analysis

Poster Analysis 

When analyzing Olly Murs poster, it is clear to the audience he is seen as the stereotypical ladies man with his overall appearance and positioning.

The way the photographers have arranged the artist suggest he is a playful cheeky person, as the image is slightly tilted, giving the image a different perspective. However they have chosen to dress the celebrity in smart clothing and shows him holding his hat, which suggests to the target audience he is a gentleman.

They have also included his logo, it shows the letters O and M with a hat resting on the top, it is clear they have positioned the artist with the same look. 

The artist is positioned against a plain blue background, with text in a white san serif font, making a clear juxtaposition/contrast between the two. 

One direction are a stereotypical teenage boy band, this poster portrays this as they a dresses quite young in bright coloured clothes. They all have similar facial expressions of happy smiles which can be used to reflect their personalities.

The logo represents the bands name, the colour red is often used to symbolize love, this can be seen as the band get a lot of female attention.

They have used a serif font, this could be to emphasis that they are of the younger generation. The font for the logo is quite edgy to  

In comparison with the other posters (shown above) The Beatles poster is shown as plain with a black and white edit. The four males are shown walking down a street in smart suits, the positioning (walking along) could suggest the journey they have been through in the music career and how they are expressing this to their target audience. 

Looking at this poster, the overall appearance gives the impression they have a target audience of the older generation as there is not use of eye catching colours to anchor its audience.

The logo uses a san serif font, it is shown in black to stand out against the white background. As The Beatles are a very famous band, the logo (along with other artists logos) will be used on various other products to represent the band, expand over forms of media and to bring further income to the institutions. The black and white effects gives a mature overall appearance of the band.

Analysis of Music Websites

Analysis of Music Websites

These are examples of different music websites of well know artists such as Beyonce, Olly Murs and Bastille.

Own Analysis of Music Website

Own layout of a music webpage

Showing what a typical website would include and what is expected in a website 

History of Music Videos

History of Music Videos 

1975: the First music video is considered to be Bohemian Rhapsody by the British Rock band Queen  for the bands 'A Night at the Opera' album in 1975. Bohemian Rhapsody became a commercial success, staying at the top of the UK Singles  Chart for a total of nine weeks and in January 1976 selling over a million copies

1979-1981: The Buggles 'Video killed the Radio Star' was first recored by Bruce Woolley and the Camera Club. It was released as their debut single on 7th September 1979 on Island Records from there album The Age of Plastic. In 1981 it became the first music video to be aired on MTV. The song placed number 40 on VH1’s 100 Greatest One-hit wonders of the 80’s (even though it was released in 1979).

1983: Michael Jackson’s ‘Thriller’ was released in 1983. The music videolasted for a total of 13 minute 43seconds. It was MTV’s first world wide premiere video and voted as the biggest influential pop  video of all time. The video had a large impact on the population and sparked the merging of filmmaking and music. Thriller was also labeled as the most successful music video, selling over 9 million copies. It was alsothe first music video to ever be introduced into the National Film registrywhich was an honor for being culturally, historically or aesthetically significant.

1989: "U Can't Touch This" is a hit single by MC Hammer from his album, Please Hammer Don’t hurt ‘Em in 1990. The song became the artists signature song and is considered as this most recognizable and popular record singles to date. The music video included a range of dancers and the individual artist rapping to the song

1994: The British alternative rock band Blur’s song Park life is considered to have an iconic music video in 1994 (according to NME). The band are shown outside, supposedly in a park. The editors have used different techniques such as changing the colour (to black and white) and repeating certain parts of the music video to fit with the song lyrics. The band recently released another music video with the band (shown when they are older) with the same lyrics, however does not include the entire band. 

     2000:  In 2000 John Legend released "Ordinary People”, a single from the album Get Lifted. The music video is shown entirely in black and white, to fit with the slow soul genre. There is a clear link between the visuals and lyrics. When the artist sings ‘This time we’ll take it slow’ the creators have used a slow motion editing technique. Also during the instrumental, the scene shows a group of people playing violins and various instruments, which link with the song and music video.

2008: The artist Adele, a British soul singer released a single in 2008, Chasing Pavements. The song entered as  2nd in the UK single charts. The music video links closely with the song, in the video there appears to be an accident, showing the victims dancing in certain points. ‘Should I give up, or  should I just keep chasing pavements’ suggesting should they fight for there lives. The video has a chronological narrative which is easy to follow, using a range of different camera angles and techniques which have developed from the first clips made.

       2011: Over the years, music videos have developed in a number of ways, such as the abstract narratives, quality and style. In comparison to the first music videos made, artists of have resulted in making more provocative videos, an example of this is Rihanna’s S&M video, which has strong sex references which sparked negative opinions of the artist, mainly from parents of the target audience as it was seen unsuitable for the young generation, and was criticized with sexual lyrics that were quickly censored (on radio).

In 2013, Bastille released as number one single, Pompeii, The music video focuses on the lead singer Daniel Smith, running away from the eruption of Mount Vesuvius in Pompeii, with the lyrics "Great clouds roll over the hills, bringing darkness from above”, highlighting the catastrophic event. The video helps to represent the natural disaster in Pompeii and shows people with black eyes he realises the ash from the volcano has caught up with him. 

Overall, music videos have changed and developed overtime. These have changed due to the range of technologies which are being used to appeal to their target audience and the specific genre of music. When music videos where first introduced, they were fairly simple, with just the artist singing. However nowadays videos have a lot more happening in the scene to keep the audience hooked. Also, with new technologies the creators are able to add the recorded version over the top of the music video, using very well timed lip syncing.