Poster Analysis

Poster Analysis 

When analyzing Olly Murs poster, it is clear to the audience he is seen as the stereotypical ladies man with his overall appearance and positioning.

The way the photographers have arranged the artist suggest he is a playful cheeky person, as the image is slightly tilted, giving the image a different perspective. However they have chosen to dress the celebrity in smart clothing and shows him holding his hat, which suggests to the target audience he is a gentleman.

They have also included his logo, it shows the letters O and M with a hat resting on the top, it is clear they have positioned the artist with the same look. 

The artist is positioned against a plain blue background, with text in a white san serif font, making a clear juxtaposition/contrast between the two. 

One direction are a stereotypical teenage boy band, this poster portrays this as they a dresses quite young in bright coloured clothes. They all have similar facial expressions of happy smiles which can be used to reflect their personalities.

The logo represents the bands name, the colour red is often used to symbolize love, this can be seen as the band get a lot of female attention.

They have used a serif font, this could be to emphasis that they are of the younger generation. The font for the logo is quite edgy to  

In comparison with the other posters (shown above) The Beatles poster is shown as plain with a black and white edit. The four males are shown walking down a street in smart suits, the positioning (walking along) could suggest the journey they have been through in the music career and how they are expressing this to their target audience. 

Looking at this poster, the overall appearance gives the impression they have a target audience of the older generation as there is not use of eye catching colours to anchor its audience.

The logo uses a san serif font, it is shown in black to stand out against the white background. As The Beatles are a very famous band, the logo (along with other artists logos) will be used on various other products to represent the band, expand over forms of media and to bring further income to the institutions. The black and white effects gives a mature overall appearance of the band.