Genre R&B/rap

Digipack analysis

Rihanna digi-pak loud

Front cover is of Rihanna there is an extreme close up of her face; she is wearing red lipstick and has red hair this could show love and passion, her make up is bold but not over the top. Her facial expression is quite plain she has her eyes closed, which shows she is thinking or might be upset or hurt.  This cover already shows that the album is about love. The album is called loud most of the music is up tempo, pop, electro-R&B and it reflects her personality which is loud fun flirty and energetic and the attitude grabs your attention.Vocalists, including rappers Drake, Nicki Minaj and Eminem,The CD is a pink rose, the pink can symbolize flirty and sweet and it’s a rose so it can show elegance. Also it goes with the theme of love and passion.

Artists/genres

Production company research

Filming schedule

Within the film industry institutions use filming schedules to follow what they are filming and also to inform others viewing in the video, the creators and editors on the location and timing in which the events need to be recorded. Using a filming schedule is a professional document used by the majority of large cooperations

Lip syncing test

We tried out lip syncing with 3 of our actors to get an idea of who was best at lip syncing and therefore would be the lead singer in our band. After a few attempts we found that David was best at lip syncing as he already knew all the word to our chosen song 'use somebody' by Kings of Leon and was in time with the music. Testing out the lip syncing before filming our music video made it a lot easier to pick who was going to be which band member as we knew straight away that David was right for the lead singer role in the band. 

Risk assessment

RISK ASSESSMENT OF FILMING

On the 20th of October was our first filming day where we went to the Christ Church in Epsom. We needed to film inside a church as multiple lines of our chosen song for our music video relate to religion and churches. We chose an evening service on a Sunday where a choir would play, a priest would read from the bible and the public would sing along with hymns.

I believe parts of the filming went well where in advance I made a list of the things needed to be filmed in the church so when we were at the church to film I knew exactly what needed to filmed so there was no confusion of trying to remember what needed to be filmed. As a result we got the desired footage we needed to be apart of our music video.

As well as parts of our filming going well some aspects didn't work as well as others. We planned on filming the outside of the church as well as the inside but found the evening service was too dark where on the camera the outside of the church was not visible. This would be the only part of filming we needed which we did not get, therefore will have to go back to the church on another evening but at an earlier time to re-film what we needed to get.

Whilst we were planning our music video we wanted a male priest to be part of our music video as it would relate more to the lyrics and look better overall if it was a male, but on the evening service we went to the priest was a female, this is something we could not control.

Whilst we was filming we came across a few hazards which affected our filming. There was a member of the general public who had mental health issues who became a disruption as he wanted to be filmed dancing and wanted to be in our footage, we had to patiently wait and stop filming every time he was in the view of the camera which resulted in us to keep stopping and starting our filming. Whilst in the church there was also a bat flying around which was a distraction and we had to make sure it was not in our footage.


On the 9th of November Tilly and I went to the firework display at Hook road arena in Epsom. As fire is a big part of our music video I thought that firework night would be a good night to film as after the fireworks there is an extremely large bonfire. This bonfire would look good as part of our music video as having a little bonfire in my garden would not have that much of a great effect.

I think my idea of filming the bonfire worked well as I got really good footage of the fire, the flames, the ash and the smoke coming from the fire. All these different aspects we can use in our music video. The camera allowed us to zoom right into the fire so we got some good shots that were zoomed in, mid shots and establishing shots.

A part of the filming that did not work so well is that we did not have a tripod. This is because it was raining and firework night is always really muddy therefore the tripod would have just sunk and got ruined, therefore I had to hold the camera as still as possible. Another hazard we came across was the fact we was filming with an expensive camera. There are many teenagers around, some had been drinking as well as some not being the nicest of people therefore we tried to keep out of the way of the crowds and film at the sides as a result not bringing any attention to the camera we had.

Production company research

Filming schedule

Within the film industry institutions use filming schedules to follow what they are filming and also to inform others viewing in the video, the creators and editors on the location and timing in which the events need to be recorded. Using a filming schedule is a professional document used by the majority of large cooperations.

Risk assessment form - Media Classroom

Actor profiles

Band: The New Age Members: David Clark, Aamir Callo, Jake Kiernan and Shahnam Khazforoosh.

Name: David Clark

Age: 25

Occupation: Lead singer,song writer

Website: www.thenewage.com

Email: dclarkenquiries@bassrecords.com 

Contact number: 01955424377 

David Clark is a singer song writer. The individual artist is known for his range in music, for his singles, albums and unique voice. The artist is now recently recognised for participation as lead singer in 'The New Age'.

Name: Aamir CallooAge: 24

Occupation: Base Guitarist

Website: www.thenewage.com

Email: acallooenquiries@bassrecords.com 

Contact number: 01837671112

The guitarist , Aamir has been preforming from a young age. The 24 year old artist has written his own music and is part of the well known band, The New Age. The artists was founded preforming to a small audience as part of a formed group.

Name: Jake KiernanAge: 22Occupation:  Drummer, Singer song writer and record producerWebsite: www.thenewage.com

Email: jkiernanenquiries@bassrecords.com

Contact number: 01976651298

The main founder of The New Age. Jake Kiernan began a career in music having a passion for music, and a strong interest in the playing the drums.

Name: Shanham Khazforoosh

Age:23

Occupation: Band Guitarist

Website:www.thenewage.com

Email:  khazforooshenquiries@bassproductions.com

Guitarist Shanham Khazforoosh began playing the electric guitar at the age of 10. The young artist was formally known for his role collaborating with well known artists, The Kooks. 

Treatment

We originally chose to focus on the hip hop genre, researching Kayne West's song 'No church in the wild'. After attempting to create our music video to this song, as a group we agreed it would be challenging to produce professional outcome. For our music video, as a group we have chosen a new genre of, Alternative Rock. The main reason for choosing this genre was because of the broad variety of music that is popular throughout the a wide range of audiences. The artists emotions and expressions can be shown within the lyrics, as the majority are written and composed by the artists, unlike most songs within the pop genre.  Use somebody by Kings of Leon is the main focus of our music video project. The reason for choosing this song is that they lyrics are simple, resulting in the main actor being able to lip-sync to the original audio track.

The actors we will use for this video will be a four membered male band and one female. The reason for choosing four males is that,  it portrays a stereotypical rock band. The costume for the males will represent the rock genre, wearing a casual attire such as t-shirts and jeans. The females roll in the video is to symbolise a romantic aspect, relating to the emotion within the song.

During the song, we will show clips of our band on a stage with a number of lights giving the appearance that they're at a concert. We will involve a small crowd however using carefully selected camera angles to give a different effect of a larger crowd. Throughout the clip we aim to show the female and the main band member to symbolise a love narrative.

Lyrics analysis

Props list

Props List 

Props we needed for our filming:

• Drum kit
• Bass Guitar  
• Microphone 
• Electric Guitar 
• 2 Amps 
• 2 Cameras 
• Tripod
• Lights 

by looking at different rock music videos and seeing what most of them include we chose a story line and planning what we wanted in our own music video we then knew what props we needed to include.

Costume

Band's Costume for 'Use Somebody'

Mood Board

I researched what typical rock bands look like and created a mood board of different rock bands and how they dress. They are mainly all males with a few exceptions so we have kept to this norm and created an all male band. They are all wearing quite casual, plain clothing and simple t-shirts. Our band members will be dressed with the typical codes an conventions that i have found to go with the rock theme. I have gathered images if examples f the type of clothing our actors will be wearing. 

Chosen Costume 

Making the video

Making the video

From watching the making of, tips and how to videos i learn some key things we need to include when it comes to planning, filming and editing our video. I feel researching into how other people have made music videos will really help when we come to making our own video. Firstly we need to think of is what the consept of our video is going to be by listening to the song and lyrics over and over again to figure what it is that we want and weather it will go with the tone and theme of the song. Then we need to plan in depth what we are going to film by doing a story board, where the locations are going to be, when we are going to film, who will be in it our video and their information and what equipment and props we will need to film. By planning we will be more organised when it comes to filming our video and will know exactly what we need to get shots of,  where and how long for. The main thing we need to do when we are filming is to make sure we have plentey of shots of what we need so that we have alot to work with when we start to edit as if we do not have enough we would have to go back to the locations with out equipment adn actors to re film. Another thing i learnt that would help to make the lip syncing look better is to have the music playing while you are filming so it becomes easier to sync up when we are editing. Then finally when we come to editing we need to be sure that we know how to use Final Cut Pro properly to  get the most out of it. I noticed that usually in music videos the cut between clips is in time and with the beat of the music, the lip syncing is in time with the music and there are many diffrent second long clips that cup between eachother. 

Special effects research

Green Screening

I firstly looked at green screening and different examples of clips from movies where they have used a green screen on a much larger scale to create a bigger, better and much more professional setting. Green screening is used in most movies and videos because it has many benefits if you use it correctly for example it is easier to set up a green screen and change the location rather than going to each location to do each shot and get it right, lets you easily change the background if you decide to go with another idea and lets you be creative with what you can put behind then subject. 

I then looked at different videos on how to set up a green screen, tips when filming and how to edit to help with our video incase we decided to use a green screen. 

I learnt by watching videos on green screening that there are many things to think about for example a very basic thing that you need to make sure of is that you are wearing clothes that are not close to the colour of your screen in the background otherwise your subject will not be clear or seen when you add a background. When setting up the green screen you need to make sure that there are no creases and an even colour green screen which may cause shadows and also use lighting so that your subject is not dark and against the background making it even. When you come to actually shooting the video use a fast shutter speed to make sure that there is no motion blurring and therefore making it harder to key and mixed with your background. When editing you need to make sure you get rid of anything that isnt meant to be there around the subject to make it look more realist to the background but make sure you dont get rid of any of the person to make it look unnatural. By changing the colour, lighting and saturation you can make the person match the background even better. 

I then looked at different special effects, editing techniques and tutorials on how to use and edit using Final Cut Pro by watching a variety of different videos on youtube. It has really helped me to gain a better understanding of how to use the software and things we need to think about when we come to editing our video. I firstly looked at a videos on the basic things for example how to insert videos and also what keyboard methods I could use to make it easier and quicker when it comes to using Final Cut Pro. I then looked at a video talking about the positives and negitives of final cut pro to gain a better understanding before looking at more videos on how to use the software in more detail for example how to cut and move clips and changing the colour.

  

Different music genres

POP

• Party atmosphere
• Everyone happy
• Location-beach, usually abroad on holiday having fun
• Girls dressed up or in bikinis
• Quick cuts from clips to show they excitement
• Uses bright colours and lights
• Colorful clothing
• Make up and hair done
• Partying/ Drinking/ Dancing
• Attractive people
• usually a clear and simple narrative
  
  
  Justin Bieber - Beauty And A Beat ft. Nicki Minaj
  
  
  
  
  The Video is a big, over the top pool party with everyone dancing and having fun. There are bright lights and colour everywhere making it upbeat and happy, which is a very stereotypical thing of a pop music video. There isn't much of a narrative they are just having a party which makes it easy to follow and watch. It’s a very summery, light-hearted and fun video as through out the video they are just dancing and singing there is no deep meaning in the song. Justin is wearing normal casual clothing and is holding the camera for most of the video while dancing and singing with the other people in the video. WhereasNicki Minaj is wearing a bright pink girly dress with perfect hair and make-up standing out from everyone else in the video. There are girls dancing around poles with bright flashing lights in their bikinis and summery short clothing to get the male attention and appeal to the men audience as well as woman. The lip syncing is in time and all the dancing is very choreographed and in time with the music. The video is upbeat to go with the music and they have used editing techniques to make it look more professional and planned out for example when he goes under water and there are the cameras with him on the screen singing. The party is very over the top showing off how much money he has to spend on pool parties, how popular he is and how glamorous his life as a pop star is. He is holding the camera in most of his music video which makes it a bit different to most pop music videos as the shots are not perfect as he is holding the camera which makes it look shaky in some parts but is clearly well thought out and planned whereas in most music videos the shots are very clean cut and perfect to make it look professional. 
  
  ROCK
  
  
  
  

  • Dark clothes
  • Instruments
  • Skinny Jeans dressed casually
  • The band Jumping around stage
  • whole band playing their instruments rather than being part of the story in the video
  • Typically alone when they are playing in the video

  Foo Fighters- The pretender
  
  

  
  
  

  
  

  It starts in a dim lit room with instruments then when the lead singer walks out and picks up his guitar the lights turn on the music is quite soft and quiet but then when the other members of the band appear and start playing it starts to get into the song. They are dressed casually in t-shirts and skinny jeans in black and white which is typical in a rock music video. They are all playing their instruments and jumping about. There is a simple narrative as it is mainly just the band members playing but it also cuts to a row of police charging at them. It is all taking place in the same room which also add to the simple narrative. They keep the narrative simple and easy to follow but still keep it interesting to watch. As there is a very simple narrative it lets audience can have their own interpretation on of the song and relate personal experience to lyrics. The main colours are black and red which is very typical of the rock genre but is quite bright with mainly white walls and flooring whereas usually the stereotype would be for it to be dimly lit and gloomy setting. It starts with an establishing shot to set the scene then it mainly uses quick cuts between clips of the band members, their instruments and the police to go with the fast pace and speeds up at the chorus. then it becomes slower cuts and uses slow motion when the police start to charge at them before the red glass smashes and then the shots speed up and become closer. Then right at the lead singer smashes his guitar on the floor before it ends which is a very typical thing for a rock video to do. When the red background smashes it shows the anger and fight the band have against the police and their passion towards the song and their facial expression also help to set the angry mood of the song and music video.

  
  HIP HOP/ RAP
• Flashy car
• Suits and expensive clothing
• Chains and jewelry
• Glamorous women dancing
• perfect hair and makeup
• often set in a club, in a big expensive house or the beach surrounded by women
• they use the location to show that they are rich for example showing off their big house with a pool and flashy cars
• they show off their money and their glamorous lifestyles




It starts by setting the scene with an establishing shot and showing a big house and then the gates in front of the house as a bright red flashy, expensive car dives in. As he steps out of the car it shows his bright white trainers before showing his body and face to show the importance of what he is wearing. As he opens the door there are many woman in short revelling dresses and underwear with their hair and make up done to try and appeal to the male audience. It has fast cuts between clips of him with his car and chains and then him with the girls. He is wearing a white top and tattooed with chains, rings, a hat and a fur coat which is very stereotypical of this music genre so it has kept with the codes and conventions. The girls are dancing wearing red which is the colour associated with lust and sex. this music video is trying to show that his life is very glamorous and is showing off his money with his expensive clothing and cars.