Genre R&B/rap

Digipack analysis

Rihanna digi-pak loud

Front cover is of Rihanna there is an extreme close up of her face; she is wearing red lipstick and has red hair this could show love and passion, her make up is bold but not over the top. Her facial expression is quite plain she has her eyes closed, which shows she is thinking or might be upset or hurt.  This cover already shows that the album is about love. The album is called loud most of the music is up tempo, pop, electro-R&B and it reflects her personality which is loud fun flirty and energetic and the attitude grabs your attention.Vocalists, including rappers Drake, Nicki Minaj and Eminem,The CD is a pink rose, the pink can symbolize flirty and sweet and it’s a rose so it can show elegance. Also it goes with the theme of love and passion.

Filming

Artists/genres

Photo peach

http://photopeach.com/album/eq8hlj

Website

Evaluation

Question 1

Question 2

 

Question 3 

*VIDEO*

What have you learnt from your audience feedback?

After creating our music video and ancillary tasks we asked a variety of people both older, younger and within our target audience to watch our music video and give their feedback of their thoughts on it. We did this by firstly previewing it and then giving them a questionnaire to fill out afterwards, we also video recorded this.

The first question we asked was ‘is this music video fit for purpose?’ every response we got agreed that our music video was fit for purpose and one even commented that we used a modern connection by the use of our filters. This is successful; as when creating our music video we wanted it to relate to the song, we also wanted it to have a modern and current feel where the overall production wasn’t old fashioned and dated.

Another question we asked was about the target audience and what they thought it was. Our audience correctly identified that our target audience was around the ages of 16 to 30 years of age. From our feedback correctly being identified is successful as it means we have targeted our niche market directly and appropriately.

We also asked ‘could you see this video on a music channel today?’ every response agreed and said yes they could see our music video on a music channel. One of the feedbacks also comments that they agreed because there wasn’t any obvious staging and the whole product looks very natural.

In all of the feedback we got a positive response that they all thought the narrative we used was both effective and appropriate. They commented on the connection between the words and when our actress was shown, but one also commented that they would have liked to have seen more of a progression through the narrative from the start to the end of the music video.

All of our feedback agreed that our music video fits in with the indie/rock genre we intended. This was an aim of ours to make sure our music video was distinctive therefore there would be no confusion about the genre of it. Comments were made about the close ups we used of both the band members and their instruments and how this is similar to other music videos in the same genre therefore they were able to distinguish easily what genre we based it around.

Another question we asked regards their own individual opinions as to what part of the whole music video works best. Comments vary from the connection of going between the story and the band, our use of slow motion and how our band and actress acted professionally throughout.

           

Overall I am really pleased with the feedback we received regarding our music video, where the majority of our feedback was very positive. The negative comment we received regarding our narrative not progressing is something we cannot change now, although would try to overcome it if we were to create the music video again from the start.

I feel like I now have a good understanding of what it takes to create a music video. I am now aware of all of the components that need to be included and how to directly target an audience and how to make a music video part of a set music genre.

Question 4

 

Final Music Video

Twitter page

Editing

These are a the print screens from the editing process which we completed as a group. You can see from each photo, the process of colour satiation, cutting and pasting parts of the clip to form our music video. Using desaturation effect, gave the footage a vintage feel,  this particular high level edit was used as we agreed it would cover any imperfections and errors in our filming. The reason behind this was due to the camera being slightly out of focus, this was not clear when filming.

Park filming

7th March

We filmed at Ewell Court park for the final part of the music video where he is remembering/ reminiscing of the girl that he wants with him. We took our actor Abbie to the park and filmed the camera from david (the main actor)s point of view, so she was looking directly at the camera talking to it and playing around in front of it so it looked like it was in front of him. The filming of this went well as we got a good amount of filming and really good footage of our actress, the weather was good as it wasn't raining so the equipment didn't get wet and it wasn't too sunny so that the sun wasn't in her eyes whilst filming so we had a good natural light. What didn't go so well is that we brought 2 cameras and the better camera had died so we had to switch the battery from the other camera into the better one, apart from that it went really well.

By having Abbie look at the camera, it engaged the audience making them involved with the music video. The way the camera angles were used, was to show that Abbie was talking to the main band member, therefore creating a memory, which is what the lead is thinking about when singing the love song of Use somebody.

First plan - costume planning

I created a mood board by looking through magazines to find the type of clothing and jewelry i feel is stereotypical of the R&B music genre. I noticed that most of their clothing is black with jeans and then lots of gold jewelry. I then created a mood board of famous R&B artists to show how they are dressed to get further inspiration. 
For our 3 main actors we have chosen to have their costumes consisting of plain black clothing with jeans and gold jewelry to keep with the stereotypes that i have found when researching into R&B music videos. I have added pictures of examples of what we are planning our actors to wear when filming our music video.

First plan - props list

Before filming our music video we need to think about what props we need to include so that it makes it easier to when we come to filming. firstly we will need a camera to film the video and a tripod to make sure out filming is precise and not shaky to get a better quality video. Then the props we will need for in the video is a cross, flag and a bible.  we will use a camera and tripod from our school media department, we will then buy a British flag, make a wooden cross and borrow a bible from one of our friends.

Lyrics analysis - No Church in the Wild

First plan - story board of our video

Production company research

Filming schedule

Within the film industry institutions use filming schedules to follow what they are filming and also to inform others viewing in the video, the creators and editors on the location and timing in which the events need to be recorded. Using a filming schedule is a professional document used by the majority of large cooperations