- Party atmosphere
- Everyone happy
- Location-beach, usually abroad on holiday having fun
- Girls dressed up or in bikinis
- Quick cuts from clips to show they excitement
- Uses bright colours and lights
- Colorful clothing
- Make up and hair done
- Partying/ Drinking/ Dancing
- usually a clear and simple narrative
Justin Bieber - Beauty And A Beat ft. Nicki MinajThe Video is a big, over the top pool party with everyone dancing and having fun. There are bright lights and colour everywhere making it upbeat and happy, which is a very stereotypical thing of a pop music video. There isn't much of a narrative they are just having a party which makes it easy to follow and watch. It’s a very summery, light-hearted and fun video as through out the video they are just dancing and singing there is no deep meaning in the song. Justin is wearing normal casual clothing and is holding the camera for most of the video while dancing and singing with the other people in the video. WhereasNicki Minaj is wearing a bright pink girly dress with perfect hair and make-up standing out from everyone else in the video. There are girls dancing around poles with bright flashing lights in their bikinis and summery short clothing to get the male attention and appeal to the men audience as well as woman. The lip syncing is in time and all the dancing is very choreographed and in time with the music. The video is upbeat to go with the music and they have used editing techniques to make it look more professional and planned out for example when he goes under water and there are the cameras with him on the screen singing. The party is very over the top showing off how much money he has to spend on pool parties, how popular he is and how glamorous his life as a pop star is. He is holding the camera in most of his music video which makes it a bit different to most pop music videos as the shots are not perfect as he is holding the camera which makes it look shaky in some parts but is clearly well thought out and planned whereas in most music videos the shots are very clean cut and perfect to make it look professional.
ROCK
- Dark clothes
- Instruments
- Skinny Jeans dressed casually
- The band Jumping around stage
- whole band playing their instruments rather than being part of the story in the video
- Typically alone when they are playing in the video
Foo Fighters- The pretender
It starts in a dim lit room with instruments then when the lead singer walks out and picks up his guitar the lights turn on the music is quite soft and quiet but then when the other members of the band appear and start playing it starts to get into the song. They are dressed casually in t-shirts and skinny jeans in black and white which is typical in a rock music video. They are all playing their instruments and jumping about. There is a simple narrative as it is mainly just the band members playing but it also cuts to a row of police charging at them. It is all taking place in the same room which also add to the simple narrative. They keep the narrative simple and easy to follow but still keep it interesting to watch. As there is a very simple narrative it lets audience can have their own interpretation on of the song and relate personal experience to lyrics. The main colours are black and red which is very typical of the rock genre but is quite bright with mainly white walls and flooring whereas usually the stereotype would be for it to be dimly lit and gloomy setting. It starts with an establishing shot to set the scene then it mainly uses quick cuts between clips of the band members, their instruments and the police to go with the fast pace and speeds up at the chorus. then it becomes slower cuts and uses slow motion when the police start to charge at them before the red glass smashes and then the shots speed up and become closer. Then right at the lead singer smashes his guitar on the floor before it ends which is a very typical thing for a rock video to do. When the red background smashes it shows the anger and fight the band have against the police and their passion towards the song and their facial expression also help to set the angry mood of the song and music video.
HIP HOP/ RAP- Flashy car
- Suits and expensive clothing
- Chains and jewelry
- Glamorous women dancing
- perfect hair and makeup
- often set in a club, in a big expensive house or the beach surrounded by women
- they use the location to show that they are rich for example showing off their big house with a pool and flashy cars
- they show off their money and their glamorous lifestyles
It starts by setting the scene with an establishing shot and showing a big house and then the gates in front of the house as a bright red flashy, expensive car dives in. As he steps out of the car it shows his bright white trainers before showing his body and face to show the importance of what he is wearing. As he opens the door there are many woman in short revelling dresses and underwear with their hair and make up done to try and appeal to the male audience. It has fast cuts between clips of him with his car and chains and then him with the girls. He is wearing a white top and tattooed with chains, rings, a hat and a fur coat which is very stereotypical of this music genre so it has kept with the codes and conventions. The girls are dancing wearing red which is the colour associated with lust and sex. this music video is trying to show that his life is very glamorous and is showing off his money with his expensive clothing and cars.
Thursday, 5 December 2013
Different music genres
POP
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